Essential Elements Of App Store Optimization
In the ecosystem of the applications, Search engine optimization is known as App Store Optimization or ASO. Most people search for their favorite apps in the App Store or Google Play. Therefore, ASO is considered as the major battleground for app publishers and marketers. However, Google and other web search engines enable the top app development company to use the algorithms of app stores.
While talking about applications, a lot more emphasis has been made in the last couple of years on quality metrics rather than quantity. The overall strategies of ASO and SEO are similar to the processes of ASO for both Google Play and Apple’s App Store works on the same principles, but they are slightly different in execution.
The following are several basic principles of the next big technology development company that ensures the application optimization for the app store.
- Use Relevant Keywords
Researching the right keywords for your audience is necessary. You can target the keywords for your potential customers to use it for the top competitors. Matching keywords with the needs of your customers will help them more easily to find the app on the app store. Users should avoid using keywords unrelated to your app, as it can penalize your ranking.
- Optimize Your Title & Description
Titles are one of the most important metadata to get more downloads. Focus on writing a title under 25 characters make your app visible on the browse screen. Also, a title should be memorable to increase downloads. Using the name of your company and top keywords will make your app easier to search for. Once you choose a title, try to search for your app.
- Include Compelling Icons & Screenshots
Fascinating visuals can provide an edge in the app marketplace. Users can choose an app icon that is easy to recognize for your brand. App development service providers must use different colors than your top competitors to eliminate any confusion from potential customers.
The majority of people will look at your screenshots before making the decision to download. Try to use as many screenshots as the marketplace will allow you to upload. Using a colorful template to make your screenshots look professional and aesthetically pleasing together.
- Add Video
Creating a video for the page of your mobile application can increase your downloads to a large extent. It is important more than the title and visual optimization. Also, every increase in downloads can further increase your rankings. Most of the people prefer to search and download an app within a few minutes, upload a video that showcases the most valuable feature of an application.
- Research Your Competition
Understanding your competitors and their business strategy is important for any successful business or your ASO. Before adding your app to the marketplace, users should nail down the best category for your app. Once you have added your app to the marketplace, you can consistently monitor the top performing apps in your chosen category. While adding a keyword or change the metadata, you must analyse the changes in rankings.