Content is the King!
So what is exactly Content Marketing?
“Content Marketing is a marketing approach that focuses on creating and delivering valuable, relevant content consistently to attract, retain and grow the audience for your business -to ultimately- make profits and strong customer base.
Our teams of creative writers, animators, video makers, graphic designers, and data strategists work with businesses and subject matter specialties to create the right digital content to connect customers to your business. We design and execute agile Content marketing strategies that will attract your audience and push leads through the sales funnel.
Quality content helps in:
- increased sales
- loyal customers
- better target segmentation
- focusing on the right target audience
- Search engine marketing/search engine optimization
- cost savings
- increased traffic to the websites
- brand awareness
Content marketers usually feel pulled in a million different directions, making it difficult to decide which initiative to focus time and money on. In fact, according to next big technology research, the top two concerns of content marketers are creating enough content, and lack of resources. A content marketing agency can help with all these issues.
Our team is a collection of expert marketers, writers, and strategists who are collectively focused on helping your business succeed through inbound marketing.
Content marketing services we provide:
- Self Serve Content
- Content Projects
- Work Flow Management
- Content Distribution
- Newsletters & E-mailers
- SEO content
- Press releases
Steps we follow:
- Create a content strategy: Our team analyses past data, industry trends, customer behavior, and competitors to come up with relevant content for your website. Type of content, CTA, when and how it is published is carefully planned and developed using our experience and strategies.
- Quality content creation: We have very high-quality standards set for ourselves and we always try to go even beyond that and challenge our limits so that we can create something unique each time.
- Publishing and SEO: Just writing high-quality content isn’t enough in this competitive environment but getting people to see and read it is also necessary; we optimize the pages so that your content reaches maximum customers
- Build brand awareness: Brand awareness is an under-leveraged aspect of content marketing when implemented properly helps in discovering the content in this ocean of web pages on the internet.
- Analyze, optimize, repeat: our custom reports contain valuable statistics that give you a quick and deep view of how we are moving your business goals forward