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    Top SEO audit tools that experts recommend

    Amit Shukla

    Performing regular SEO audits is incredibly important for your website. After all, Google alters its famous search algorithm a couple of hundred times each year. If you don’t do your best to constantly implement the most important SEO changes, you won’t be satisfied with the ranking your website receives.

    Luckily, there are plenty of free — and not so free — SEO audit tools out there. These will help you see your website from Google’s point of view. With that in mind, we’ll take a look at some of the most widely-used tools. They will aid you in performing the necessary SEO alterations to your website.


    Top SEO audit tools that experts recommend:

    Google Search Console

    For starters, we’ll begin with Google’s very own SEO audit tool. It’s the perfect place to start if you’re a beginner in the world of SEO. Not only is this tool free, but it will give you tons of cool features. These include HTML analyses, tracking of broken links, and information about load speeds. Google Search Console will provide you with everything you need to know in order to perform necessary website maintenance that ensures excellent rankings.


    Next up, we’ve got SEMrush — practically the most famous among SEO audit tools you can find on the Internet. If you want to stay up to date with SEO tendencies you should consider in 2020, this tool will prove to be of immense use. You can use this tool’s expansive dashboard to learn about the performance of individual website pages or your entire website.

    SEMrush is known for its varied SEO toolkits. It will aid you in competition research, content marketing, social networking, and advertising.


    Ahrefs is another among the top SEO audit tools that we would definitely recommend for a variety of reasons. For instance, when you’re constructing an e-commerce platform, seamless functionality is the single biggest contributor to a proper user experience.

    A tool such as Ahrefs is quick to point out any technical errors at varying levels of urgency — from mild tweaks to critical errors. If there’s anything with the potential of lowering your SEO rankings, Ahrefs will sniff it out — from broken links and redirects that increase your bounce rates to badly constructed CSS files.

    Screaming Frog

    Screaming Frog is another SEO tool that you’d be wise to have in your arsenal. It has one simple, but incredibly useful tool. Namely, it can go through any website and find the most common SEO problems on individual pages. The process is expedited and simple even when it comes to sprawling websites.

    It doesn’t offer some of the more in-depth features of other SEO suites. However, it’s still incredibly intuitive. And Screaming Frog lets you neatly export any relevant data into a CSV file should you require it for a more thorough analysis.


    While HubSpot is not specifically focused on SEO, it does have some of the better SEO audit tools that we’ve come across. Their Website Grader basically does just what its name says. It provides you with an estimate of your website from the standpoint of security, SEO, mobile responsiveness, and general performance. When you’re working on B2C portal development, all of these factors must be taken into account if you want to ensure the optimal user experience.

    We should point out that this tool does require the use of other software as well. While it does give you crucial information regarding your website, it doesn’t give you the mechanics to fix the problems from within the tool. You will need to deal with the problems on your own.


    This is one of the most useful SEO audit tools when it comes to professional SEO agencies. You can utilize MySiteAuditor as an embedded tool on your website. It also has a dashboard that will provide you with an extensive SEO audit on any given URL. Its main selling point is extreme efficiency —MySiteAuditor can generate a report in less than a minute.


    Serpstat contains an invaluable SEO audit tool — it will help you improve and assess the technical aspects of your SEO for any website. We should point out that this is a tool primarily geared towards individuals who already have a ton of experience with SEO. Beginners will be able to extract value from it as well, though.

    As we’ve already mentioned, this is a tool that primarily focuses on the technical side of SEO; meaning HTTP, headings, metadata, link health, and loading speeds. Once it generates a report on these parameters, you can easily export it in the form of a PDF file or a spreadsheet.

    Also Read: 6 SEO Trends That Will Make a Difference in Ranking in 2020


    Our final pick among the great SEO audit tools is one of the most widely-used suites ever — Moz. It will provide you with all of the resources and tools required to analyze a website for potential SEO issues; not to mention report building, general optimization, and growth track.

    If there are any issues, Moz explains them in detail, as well as their possible impacts on the SEO rankings of your website. After that, Moz will also explain how you can fix the problems. There are also options to ignore the issues you select or mark them as fixed once you’re done.

    Also Read: Tips for implementing local SEO to your business


    These are just some of the top SEO audit tools that experts recommend and use most often. Naturally, if you’re looking for a more specific function, you don’t have to solely rely on the tools and software suites that we’ve described here. There are plenty of other solutions you can use for particular tasks, and we encourage you to look for them online. Hope our post Top SEO audit tools that experts recommend will help you to find the best SEO Audit tool for your website.

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    The Author
    Amit Shukla
    Director of NBT
    Amit Shukla is the Director of Next Big Technology, a leading IT consulting company. With a profound passion for staying updated on the latest trends and technologies across various domains, Amit is a dedicated entrepreneur in the IT sector. He takes it upon himself to enlighten his audience with the most current market trends and innovations. His commitment to keeping the industry informed is a testament to his role as a visionary leader in the world of technology.