The mobile applications are becoming more frequent if you want to have more information about companies. However, the true mission of mobile applications is mostly connected with users through features that bring them to Marks.
You are permanently connected through your mobile phone, and mobile applications are the tool you use to access the internet. This is because the user experience is better, thanks to mobile applications.
Mobile applications are a step further in Marketing and communication. It is a sign of the maturity of companies and an effort to adapt to the new habits of users, which makes the design of mobile applications essential for companies.
All companies must develop a mobile application
Mobile applications are another way of communication, which becomes more important as time goes by. Probably in a not long time, they will become the only way used by users to interact with some Brands, especially those that belong to the retail sector, that is, the one that their end customer is private.
Currently, the need for mobile applications is linked to the functionalities that they can offer beyond the information that a web can offer. In other words, it does not make so much sense for a company to design a mobile application just so that users can read its articles. However, there could be exceptions, since a Brand might be interested in offering content specially designed to be read on mobile.
You must distinguish the Brands that are born as a mobile application since they offer a specific functionality.
In this article you are going to talk not about the companies that are based on mobile applications, which in many cases do not have a web page, but about the advantages that mobile applications offer to other companies, is an added value, a competitive advantage, a way to connect with your users.
What functionalities can a mobile app offer?
Content offering: specially designed for mobile phones, improving the web experience.
Entertainment: music, videos, games…. This content will be generated especially for mobile devices, improving their consumption compared to a conventional website.
Notifications: mobile applications offer us the possibility of having constant communication with our clients or potential clients and gaining special importance in the retail sector, where customers are individuals, and you can inform them of promotions.
Social Networks: generation of a community around Brand, for the interaction of the members of the Social Network.
Geo location: helping Brands to communicate with their customers taking their location into account.
Training: generation of training platforms specially designed for mobile devices.
Online Store: sale of products and services via mobile.
The possibilities are endless since thanks to the technology that can offer communication with other devices, such as the connection of the mobile with the smart watch, or the devices themselves are connected with the users through mobile applications, where the mobile phone recognizes your voice, your iris or your face or augmented reality that offers an improved reality with the help of the mobile.