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    Tips to decide the right platform for your mobile application development

    Amit Shukla

    The decision of choosing the best development platform for a mobile app is complex. For this, users can analyze and identify the benefits of each of the most popular approaches including the native iOS, Android, and HTML5-based cross-platform development. There are several factors that one must focus on while choosing the development platform. Some of them include the following:

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    1. Target audience

    Consider your target audience while choosing a platform. Perform some research and create your customer profile. Paying attention to geographic criteria can be the most crucial for you. Platforms are different as per the regions.

    Also read: Tips to decide the right platform for your mobile application development

    1. User behavior

    User behavior varies as per the operating system and country. Apple users are expected to spend money on applications. Also, Android users tend to use free apps and are not willing to buy anything from the Google Play Store or make any in-app purchases.

    1. Features

    Consider the required features and user experience and compare them with the abilities of a certain platform. iOS, Android, WP can help you develop a custom application with the native look and feel. In some cases, native apps are the top priority of developers in terms of usability and provide a superior overall experience.

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    1. The cost of development

    For an app development process, a “run-once-run-everywhere” solution might be cost-effective. Basically, a hybrid app is optimized for use on different devices and wrapped in a native container. Due to this, they can access some important native features. Also, a cross-platform helps you pay less and get less.

    1. Additional costs related to programming

    A user must always think ahead of additional costs related to app development. To submit an app into an app store, users need to buy a developer account. Google Play charges less than Apple on the basis of different factors. While developing hybrid mobile apps, you will need to pay for every market you plan to get published in.

    1. Moderation

    iOS apps are always moderated strictly. Apple has some rules on how an application should behave in the marketplace. Users can easily find the App Store Review Guidelines on their official website. For instance, they would not accept an app that crashes or contains empty and banners.

    Also read: Church Mobile Application Development Company & Services

    1. User expectations

    Users have certain expectations from apps on their devices, depending on the platform and its creator. For instance, Apple is popular for its upscale quality and innovations. The brand followers are very loyal and committed to the services of an app development company in India. Also, they expect to experience trendy design and extreme usability from the used apps. Android app users are more uncertain. They do not like to spend money on apps or in-app purchases.


    In spite of how different Android and iOS are, there is no perfect choice. Base your choice on the specifics of the app you want to create, focusing on your app’s unique needs and the solutions offered by each development platform. An available application on both platforms is accessible to more users and provides a better chance of success.

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    Thanks for reading our post “Tips to decide the right platform for your mobile application development”, please connect with us for any further inquiry. We are Next Big Technology, a leading web & Mobile Application Development Company. We build high-quality applications to full fill all your business needs.

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    The Author
    Amit Shukla
    Director of NBT
    Amit Shukla is the Director of Next Big Technology, a leading IT consulting company. With a profound passion for staying updated on the latest trends and technologies across various domains, Amit is a dedicated entrepreneur in the IT sector. He takes it upon himself to enlighten his audience with the most current market trends and innovations. His commitment to keeping the industry informed is a testament to his role as a visionary leader in the world of technology.