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    Importance of responsive web design in the online market

    Amit Shukla

    The use of mobile devices has increased rapidly in the market. They have considered the desktop as the primary method of accessing the web. Users are accessing the Internet via Smartphones and tablets rather than a desktop computer. Thus, the importance of having a mobile-friendly website becomes paramount.

    Today, each client needs a responsive version of their website that could run on all the devices. Responsive web design is the most powerful modern concept for a top development company in India.


    What is responsive web design?

    Responsive web design is a technique for developing websites, where the images, content, and structure remain the same for all devices. In other words, the website can work seamlessly on mobile devices, tablets, and desktop screens.

    There are some important reasons which show the importance of responsive design, some of them are as follows:

    1. Maintenance is Minimum

    Responsive design offers you two main options including creating a desktop site that would look small and inconvenient on mobile devices and creating a separate dedicated mobile site that would work on the mobile device browser.

    These options increase the cost and time involved in maintenance. Also, if you chose only the desktop variant, you run the risk of losing the mobile users and eventually revenue loss. With this responsive technique, there is only one site that can be easily accessed across Desktop, Tablet, and Mobile.

    1. Responsive Design is Preferred for SEO

    Google and other Search Engines prefer Responsive websites. Google promotes a Responsive website design. It has been found that Responsive websites usually perform better and load in just one second to share and link to your content with a single URL. Due to this, SEO professionals have one URL and the same HTML, which makes it easier and more efficient for Google to crawl, index, and organize content from just a single URL.

    Also read Mobile Friendly Vs Mobile Responsive Vs Responsive Design: The Difference You Need to Know!

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    1. Reduced Bounce Rate due to a better User experience

    A high bounce rate is usually taken as a negative sign by search engines, as there are various reasons that contribute to a high bounce rate with a major reason being non-responsive design. These websites have lower bounce rates as compared to their non-responsive websites. They offer all the website content to users in a package that is easy to view and manage. Hence, it is ultimately keeping users on your page and a lower bounce rate.

    How a Simplified Website Can Attract More Customers

    1. Reduces the page load speed

    Page load time is one of the major factors in terms of search engine rankings. Google always rewards fast-loading web pages. It gets loaded in just one second or less than that. Responsive design results in a fast loading and discovers the content more efficiently and easily index all the content.

    Also read: New functions for Web application development to reduce the load

    1. The Future is Mobile

    Mobile phones are increasingly used for search and making purchases online. They need to provide the audience with a mobile-friendly site. Therefore, making your website responsive to the Next big technology becomes an essential aspect of your online presence and increasing sales and revenue.

    Please connect with us to discuss more your requirements.

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    Thanks for reading our post “Importance of responsive web design in the online market”, please connect with us for any further inquiries. We are Next Big Technology, a leading web & Mobile Application Development Company. We build high-quality applications to full fill all your business needs.

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    The Author
    Amit Shukla
    Director of NBT
    Amit Shukla is the Director of Next Big Technology, a leading IT consulting company. With a profound passion for staying updated on the latest trends and technologies across various domains, Amit is a dedicated entrepreneur in the IT sector. He takes it upon himself to enlighten his audience with the most current market trends and innovations. His commitment to keeping the industry informed is a testament to his role as a visionary leader in the world of technology.