When you are successful in getting your potential customers to take actions that matter to you, you get what we call acquisitions. Acquisitions allow advertisers to understand the buying intent of potential customers. The intention can come in installing your app or simply subscribing to your newsletter or business.
Acquisitions are very important to the growth of a mobile application, as they help you identify potential customers. Once you know who these potential customers are, you can reach them with an advertisement for mobile app installs. You can track installs and actions performed through a tool like the Face book SDK. You can even optimize your advertisements for the performance you want the public to take in your application. You can deliver them to the people most likely to take those actions at least once, and at a lower cost.
Some ways you can configure your ad campaigns to drive more acquisitions.
Choose the right advertising target.
In this guide, we’ll see how you can drive acquisitions using the Mobile App Installs goal. To use this lens, you must have a mobile app.
Use mobile app installations.
To get new customers for your app, choose the Mobile app installs goal. You can be sure you’ve picked the right goal if you’ve selected Increase, your app installation in the Ads Builder. The Mobile App Installs goal was created to help you drive more installs of your app by redirecting people to the Apple App Store or the Google Play Store. Plus, with this advertising goal, you can do more than just entice people to install your app. One of the main benefits of the Mobile App Installs goal is that you can serve your ads to the people most likely to take action after installing your app.
To effectively use this goal, you will need to implement App Events for your mobile application, which will allow you to:
- track mobile application installations;
- Develop your app by reaching people who look like those who have already installed it, made purchases from it, or have shown interest.
Choose the right type of purchase.
You can choose from two types of purchase: auction, and cover and repeat. If your goal is to obtain new acquisitions through the Mobile App Installs goal, you recommend choosing the purchase type auction. The auction purchase type puts you in control, allowing you to choose your target audience and the duration and budget of your advertising. You can also edit your ads whenever you want.
Choose the right audience for your ads.
For acquisitions, the most important thing is to reach people who are not yet using your application, but who might be interested in it.
Show your ads in all ad placements.
When creating your mobile app install ad, it is recommended that you select all available ad placements. Selecting all ad placements will allow Facebook’s delivery system to allocate the budget for your ad set based on its performance on various placements. If a placement is more effective, the delivery system will automatically allocate more of the budget to help you reach more people.