Conversational marketing gains more popularity daily, particularly among B2B marketing teams. Why is this form of marketing gaining so much popularity? The answer is quite simple: because it works! Conversational marketing forges a relationship with leads straight away rather than making them go through many hurdles before speaking with someone from your firm. Moreover, conversational marketing statistics show that the industry has a promising future. Due to this tactic’s high acceptance rates and efficiency, more marketing teams will continue to use it or start to use it. Therefore, here are the top conversational marketing tools and platforms.
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What is conversational marketing?
Conversational marketing goes by various names, including live chat, chatbots, web chat, and others. It’s the art of marketing through a text-based dialogue, whether AI or human-driven. One of the best and most efficient ways to close a transaction in digital marketing, as experts at moverstech.com like to point out, is through conversation, which is a crucial component of contemporary account-based marketing strategies.
Customers like conversational marketing because it simplifies their lives and fosters closer business relationships. Businesses embrace conversational marketing because it can be automated and streamlined, scoring and securing leads more effectively than conventional marketing techniques. However, a cost is involved: businesses must spend money on conversational software.
Types of conversational marketing
When you want to expand your brand, you can use conversational marketing. Here are some examples of how you can use it:
- Chatbots: A chatbot communicates with clients through its brand’s website, SMS, and other social media platforms via the AL software. The chatbot’s primary benefit is that it is accessible around the clock. However, because chatbots are programmed automatically, they can only respond to certain questions.
- Live Chat: This is one of the most popular forms of customer service today. It engages the audience in a conversation, helps address concerns, and offers the needed support. You can use live chat on various platforms like Facebook, Twitter, and Instagram to communicate with clients.
- Voice Assistant: You can use a voice assistant like Alexa or Google Assistant to communicate with your customers. Through the use of speech technology, they increase interest in your goods. And because you might not be able to communicate your intended message via a text message, sometimes you might not be able to reach your audience. However, you can resolve this issue by using voice-assisted software or an app.
- Email: Email is not as relevant when considering conversational marketing as it is a professional approach to marketing because it is not entirely conversational. However, you can use email to develop a relationship with your intended audience, which is beneficial.
Conversational marketing tools and platforms
1. Facebook Messenger Chatbot
For many brands, Facebook Messenger Chatbot is a valuable customer service tool. Using Facebook Messenger, you may offer shopping options, customer service assistance, order monitoring, and more. For instance, you might include a “Buy Now” button in the Messenger app to enable users to make purchases without going to your website. Customers greatly appreciate this because it shortens their purchasing process. As a result, it helps you improve conversion.
2. HubSpot
The HubSpot platform provides inbound marketing, sales, customer care, and CRM solutions. Conversational landing page experiences (such as customer service chatbots and live chat) increase conversion rates, so HubSpot offers a free live chat tool. They invite you to use live chat to have immediate, direct conversations with your visitors, prospects, and customers. Therefore, you can conclude deals more quickly, direct client inquiries to your customer care team, and pass leads to your sales team.
3. Drift Chatbot
The Drift Chatbot is one of the most well-liked conversational marketing tools available right now. In truth, Drift was the innovator of conversational marketing. It was one of the first companies to introduce a chatbot to help B2B marketers communicate with customers more successfully and improve user experience. The conversational marketing approach that Drift uses is centered on a chatbot, which can be used to screen leads, nurture leads, provide customer care, respond to inquiries, or point them in the direction of a human employee within the organization. However, this tool’s primary purpose is to increase sales for businesses.
4. Mobile Monkey
People that own B2C businesses can use Mobile Monkey to communicate with clients via several chatbot choices, including SMS, Facebook Messenger, and Instagram. You can sell or use this platform to connect with highly engaged consumers and offer them high-class customer service.
5. ChatBot
ChatBot is a complete platform for creating AI-powered chatbots that can adapt to meet users’ needs. Their AI chatbot can accurately respond to written queries by understanding the context of the question through machine learning and natural language processing. ChatBot’s key features are customizable chat widgets and interface, reporting and analytics, and live chat options.
6. Google Business Messages
When Googling your business name, customers can find a “Message” button by your website name. Using it, customers can initiate a dialogue with you on your website. Then you may assist your consumers and interact with them by using simple keywords. This will also enable you to gather more information on your website users. You can then send segmented and retargeted messages to those clients to re-engage them. As a result, Google Business Messages is one of the most exciting conversational marketing tools, which is expected to take the lead in the near future.
7. Smartsupp
A complete, multichannel conversational marketing platform called Smartsupp offers live chat, chatbots, a customizable widget, and a number of other effective sales tools. Any business can benefit from using this platform for conversational marketing. Customer service representatives are better equipped to promote and cross-sell products on your website with the use of tools like chatbot menus, visitor data and metrics, thorough visitor lists, and configurable branding and brand awareness reinforcement widgets.
Final thoughts on conversational marketing
With conversational marketing, you can automatically communicate with customers at every moment. It encourages creating a relationship between your company and your clients, eventually resulting in more qualified leads and revenues. Therefore, you should learn as much as possible about conversational marketing to improve your marketing and client relationship management methods.
