The improvement in website usability is difficult to achieve. Typography plays an important role in enhancing the usability of web projects. If you are an expert in web designing services, investing your time in learning can help you to discover something new. While designing your next website, you must focus on readability, usability, and legibility that help you selecting adequate fonts.
- Choose fonts wisely
Developers must consider the most essential part of any written content. Earlier, font faces and styles were defined by the web browser of the user. But with the establishment and standardization of the <font> tag in HTML, web designers can control the text presentation. Creativity works at the expense of good readability.
Headlines should be easy to scan. They are not very long, so you can go for a more creative font in this section. Just ensure using both capital and lowercase letters, as the difference in letter height makes scanning easier.
- Font size matters
Nowadays, the next big technology app development services are designing for a wide range of devices and screen resolutions. Therefore, while fixing a font size, defined by pixel, might look great on a large desktop screen, it is probably too big for mobile to function. Usually, people prefer different font sizes depending on their age, eyesight, and personal preferences.
- Opposites attract
While designing your mobile web application typography, you must consider the contrast between background and text. The better the contrast, the better will be the readability. Also, noisy background images can decrease readability to a great extent. When working with background images, developers must ensure to only place text on areas with sufficient empty or white space. Also, you can work with an extra layer between image and text to separate the two.
- Keep it short
Print media sometimes consider longer lines, but the average optimal line length on the web is considered between 50-60 characters. Making much longer lines might scare your visitors. Besides, long lines make it more difficult to focus and to correctly jump from one line to the next.
- Try to avoid jargon
Web users want to quickly scan your site and identify relevant factors. Also, expertise is significant to let people trust you. But it does not mean that you know something which other people don’t. You can become a professional if you know how to explain the field of expertise to others.
- Break it down
Considering the scanning behavior of most web application users, there is a selection of formatting elements that can be included to ensure this process, as effortless as possible. Also, you must ensure highlighting relevant keywords to identify the main point per paragraph. Generally, developers try to highlight only one word or phrase per paragraph. It is equally important to use a list to create a content structure. Lists are very easy to scan and a great way to show different items related to each other. The images on the website help people to stay focused and get through your content.
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