Aur La Vie aims to provide a holistic, wellness-focused experience by blending astrology with natural beauty products. Through its app and website, the brand offers personalized fragrance recommendations based on astrological readings, helping users align with celestial energies. Each fragrance, crafted with natural ingredients, is paired with crystals to enhance its spiritual energy, offering a unique self-care journey.
Aur La Vie is a wellness-focused brand combining astrology with natural beauty products, particularly perfumes. The brand offers an application and website that work together to provide personalized fragrance recommendations based on astrological readings. The app uses astrological data to suggest which perfume to wear each day to align with specific celestial energies, helping users to embody their best selves. The fragrances, handmade with natural ingredients such as coconut and jojoba oil, are crafted to represent the eight ancient planets and their corresponding elements like Earth, Air, Fire, and Water. Each perfume is also paired with crystals that complement the scent’s energy, adding a spiritual dimension to the experience. The app, available on iOS, offers premium features like multiple astrological profiles and daily personalized advice​. Aur La Vie’s products are handcrafted in Thailand and offer a holistic approach to self-care through astrological guidance and natural beauty products.
Design Process
The design process for Aur La Vie starts with Empathize to understand user needs, followed by Define to identify key challenges. In Ideate, we brainstorm features like personalized fragrance recommendations and crystal pairings. During Design, we create an intuitive, aesthetically aligned app and website. Finally, in Test, we gather feedback to refine the user experience and ensure it meets expectations.
Empathize
Understanding through empathy
Define
Defining mobile
applications
Ideate
A guide to generating fresh ideas
Design
Designing user-friendly interfaces for modern apps
Test
Testing for perfection:
your guide to app
validation
Goals & Objectives
Project Goals:
To offer a unique wellness experience by blending astrology with natural, handcrafted perfumes.
To help users connect with their celestial energies through personalized fragrance recommendations.
To create a holistic self-care routine that incorporates both fragrance and crystal healing.
To design a seamless, intuitive app and website that enhance the overall user journey.
Objectives
Develop an easy-to-use app and website that provide astrology-based perfume suggestions tailored to each user.
Ensure the perfumes are made from high-quality, natural ingredients, prioritizing sustainability and care.
Pair each fragrance with complementary crystals to enhance its energetic properties. Provide premium features, such as multiple astrological profiles and daily personalized advice.
Continuously improve the user experience through feedback and iterative testing.
User Problem
& Solution
Tackle food delivery challenges with smart, easy-to-use solutions that enhance convenience and efficiency. Simplify ordering.
User Problem
Many individuals struggle to find fragrances that truly resonate with their personal energy and lifestyle. Traditional perfume shopping can feel impersonal, leaving users with scents that may not align with their emotional, spiritual, or astrological needs. Additionally, there is a lack of personalized guidance that integrates wellness and self-care into fragrance selection.
User Solution
Aur La Vie offers a personalized solution by combining astrology with natural beauty products. The app analyzes users’ astrological profiles to recommend fragrances that align with their celestial energies, enhancing their well-being. Each perfume is crafted with natural ingredients and paired with crystals to offer a holistic self-care experience. This approach ensures users select fragrances that not only smell great but also support their emotional and spiritual needs.
Technology
Stack
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