To grow your company, you don’t only need a strong growth strategy. The first step in this process is to acquire quality and relevant leads for your business. Tracking all leads is not beneficial, and it only wastes your resources and energy. That’s why you want to focus only on the most valuable connections with the highest potential to convert. These are your targeted customers. Out of all the strategies at your disposal, we want to talk about using social media lead generation for your business.
Why use social media?
Social media rules the world. This is a fact. Looking at our professional and personal lives, we can see social media’s enormous impact. It connects people. Because of that, social media is a fantastic channel for collecting leads. It has the power to reach out, and the only thing you need to do is to direct it in the right way.
Social media can help you out in many different ways. Strategies that we will discuss today are:
- the lead magnet offers;
- customer reviews;
- targeted ads;
- sequential retargeting;
- virtual events;
- referral program.
Let’s teach you how to crush your lead generation goals and get your business to the next level!
Create lead magnet offers
To build a list of quality leads, you first need to find people willing to share their contact information. We must say that, for lead generation and lead communication, emails play an essential role. Lead magnet offers are special offers that entice readers and attract their attention. Such offers aim to compel potential customers to share their emails with you willingly. When that happens, you have a customer list for your marketing campaign.
The best way to create these offers is to offer readers free and relevant information in exchange for their contact. For example, if you are running a coding website, you can create a post on social media that leads to an article about adding a chatbot to your mobile app. This post will get readers to your blog, and you can also add a quick form to collect email information in case they are interested. The post is the magnet because it targets customers who see value in it.
Utilize customer reviews
Customer reviews or customer testimonials are a very powerful tool you can use to build trust with your future clients. If a customer leaves a positive review, you can share it on social media to advertise your business.
If you want to build a strong B2C portal, this is the type of information you need. You are talking directly with your clients and getting feedback. Customer testimonials instill trust in future clients because that’s proof of positive communication between the business and its clients.
Targeted ads for social media
Social media platforms constantly collect data from customers. What they click on, what they search for, and how they use the platform. As a result, you can analyze your followers’ interests and split them into different demographics.
If you are willing to spend some money on social media, you can buy targeted ads that will connect with the right group of potential buyers. These targeted ads are very efficient because you don’t have to think about whether you are spending your time and resources on a lead that has no interest in what you offer. Per Movers Development, tracking and pursuing low-score leads can seriously damage your marketing campaign.
Out of all the people who visit your website, not everyone will convert. Some end up there via a referral site, some just come to read your blog, and there might also be lost prospects who clicked on an ad, came close to converting, but never did.
With the help of sequential retargeting ads, you can re-engage with them and encourage them to give your business a second chance.
These ads also have a much higher click-through rate, which is why they are so efficient. You can also set them up in sequences. For example, set up an awareness stage where you address some common issues about clients connecting with your company. You could also set up a consideration stage, where a lead is still thinking about whether to become a customer or not. At this stage, your ads could show testimonials or other social proof that your business offers quality.
Let’s say you are also building a B2B portal for your business. You want to reach out both to regular clients and business clients. Through a B2B model, you can also create strong partnerships.
For example, you can use social media sponsorships for advertising within the content that regular viewers are already consuming. The best example is YouTube which shows ads at the beginning or in the middle of a video. Those are all paid sponsored ads shown to consumers.
While you can purchase these ads yourself, you can also create deals with your partner companies. You provide quality products or services, and they help advertise your business through sponsorship.
This strategy is pretty self-explanatory. If you have a couple of thousand followers on social media, you can do all sorts of virtual events. For example, a Q&A session, a podcast, a webinar, or simply a presentation. People can connect online from all parts of the world and attend the event. The best thing about this strategy is that only people interested in what you offer will attend all the way to the end. That’s where you can collect precious contact information and get your leads.
“Buy one – get one for free!” There is no better commercial than offering a little extra to the paying customer. Referral programs are very successful, and social media is perfect for starting one. You don’t have to pay to build a complex referral app. Create referral ads that give a little bonus to customers who purchase what you offer.
Social media lead generation for your businesses explained
As you can see, there are many strategies for successful social media lead generation for your business. It all comes down to what your preferred option is. Our best advice is to use multiple strategies to achieve the best results. It takes some A/B testing, but once you find out your winning pattern, you can generate a lot of quality leads quickly!