When you run an online enterprise, it is fair to assume that your own eCommerce shop is crucial. If your particular eCommerce website does not rate in the search engines, your odds of attracting buyers are low – and you would be unable to make as much profit as you would want.
Luckily, we have assembled a list of best eCommerce SEO practices to assist you in optimizing your online store to score higher in search engines. Follow our recommendations to give your eCommerce website the highest chance of ranking high in organic search.
What exactly is eCommerce SEO?
You must be comfortable with the search engine optimization, or otherwise SEO, if you are not now. eCommerce SEO is the method of designing a website to occur more consistently as well as rank much higher in the search results by adhering to the recommendations of all the major search engines.
While it sounds much difficult, SEO is not all that hard if you understand what you are doing. Indeed, many of the webmasters and shop owners have been using SEO best practices for the eCommerce without even understanding it for years. However, competition is very tough online, and the amount of eCommerce stores online increases by the day.
The below are the 4 Best Practices for Your eCommerce SEO Strategy:
- Use relevant keywords.
Make sure the measurements, sizes, colors, rates, as well as other data are simple to locate, translate, and be user-friendly for both the shoppers as well as search engines. If you are having website users from different countries, consider whether you can have dimensions in normal, metric, or both. Compare advertising images or imagery of physical objects to ensure they are correct in terms of color and scale.
- Create with the customer in mind.
Design is also a critical aspect of SEO. If a particular search engine senses that your site seems to have a bounce rate on the higher side very – that is, the visitors leaving pretty quickly after first accessing a page – your rankings which begin to deteriorate. A well-designed site will help reduce bounce rates and at the very least inspire users to search a few more pages, and if they cannot find what they are looking for right away.
- Allow for customer feedback
Reviews on the product pages will further increase conversions. It has been proven: about 90% of shoppers claim they are much more likely to purchase items that have feedback, even though they are not entirely favorable. But it is in your particular best interest for letting consumers express themselves until they have purchased something!
- Have alt text in image files.
Alt text is particularly another way to incorporate relevant keywords into the website. A search engine seems to have no means of understanding what the photos are or whether they are on a certain page as it particularly crawls a webpage. The alt text, on the other hand, will inform search engines that actually your picture is of a lawnmower.
Thanks for reading our post “4 Best Practices for Your eCommerce SEO Strategy”, please connect with us for any further inquiry. We are Next Big Technology, a leading web & Mobile Application Development Company. We build high quality applications to full fill all your business needs.