iSmile is a California based teeth whitening product company with millions of happy customers. The site is built on a highly successful BigCommerce platform having fully functional e-commerce features and attributes. For the back-end, a highly powerful and scalable MongoDB database has been put into use. The design is built around keeping in mind the target audience. Javascript, jQuery, and Ajax put animations and dynamicity in the site. It has informative header and footer, animated slider, links of social media on the footer. Since the site went live, iSmile has created a buzz in the industry that has cruised way past its competitors and generating new revenue streams.