Addex is a hybrid digital platform that combines ecommerce deals, food discovery, and personalized offers in a single intelligent ecosystem. The app enables users to explore curated products, discover local food brands, and access personalized discounts based on their interests and location.
Addex is a unified digital platform that combines personalized ecommerce discovery with location-based food and restaurant deals. The project was built to replace generic advertising with intelligent, interest-driven recommendations for consumers while providing businesses a targeted, cost-effective engagement channel. By leveraging user preferences, real-time location data, and smart analytics, Addex delivers relevant offers, stronger local connections, and a seamless, clutter-free experience.
Design Process
I have created a solid design process from my research to develop a user-centric product; the design process is a creative journey that uncovers challenges and crafts innovative solutions to achieve a desired goal.
Empathize
Understanding through empathy
Define
Defining mobile applications
Ideate
A guide to generating fresh ideas
Design
Designing user-friendly interfaces for modern apps
Test
Testing for perfection:
your guide to app
validation
Goals & Objectives
Goal
To build an intelligent, personalized platform that seamlessly connects users with relevant ecommerce products and local food deals while enabling businesses to engage their right audience effectively. Addex aims to transform traditional advertising into meaningful discovery by using smart data, user preferences, and real-time location insights to create value for both consumers and businesses.
Objectives
Online Service Booking : To enable customers to book beauty services online for both home service and salon visits. Home & Salon Integration : To provide a unified system where users can choose between home service or in-store salon service. Customer Convenience : To allow customers to browse services, check prices, select time slots, and book appointments easily. Efficient Salon Management : To help salon owners manage bookings, staff schedules, and home service requests digitally. Real-Time Notifications : To send instant updates to customers and staff regarding booking confirmation, reminders, and cancellations.
User Problem
& Solution
It has survived not only five centuries, but also the leap into electronic type setting, remaining essentially unchanged.
User Problem
Users often face a confusing experience when booking beauty services. Multiple apps or phone calls are needed, navigation is unclear, and it’s hard to distinguish between home service and salon visits. Long forms, lack of before/after galleries, and missing real-time booking status reduce trust and convenience.
User Solution
The app offers a clean, step-by-step booking flow with clear options for home or salon services. A dedicated gallery showcases real salon work. Minimal forms with auto-fill speed up booking, while real-time status tracking (Confirmed, Assigned, On the Way, Completed) ensures transparency.
Technology
Stack
The Top Tools We Utilized for Developing the Peschef App and Website
Mobile technologies
Flutter
Xcode
Android Studio
Database
Mysql
Mongo DB
UI/UX
Figma
Adobe XD
Backend
PHP (Laravel)
Node Js
User Flow
I developed the following user flow with the data with the data collected from the research, the user process was the previous process to developed to the wireframe and a prototype to test with users:
Sign In / Sign Up
Homepage
Visual Design
Designing visuals that inspire connection and leave a lasting impact
Previous
Next
Other Designs
Discover other features of our Social Travel app. Explore options like trip planning, local experiences, and destination insights.
App Features & Web Admin Features
App Features:
The Social Media Addex App offers an engaging and feature-rich platform designed to enhance travel experiences and social connectivity. Users can document their journeys, interact with fellow travelers, and discover new adventures effortlessly. Key features include:
Post Sharing: Share photos, videos, and travel tips.
Trip Registration: Organize and share travel plans.
Real-Time Chat: Communicate via user-to-user and group chat.
Recommendations: Discover destinations and activities.
Community Engagement: Interact with fellow travelers.
User-Friendly Interface: Easy navigation with intuitive design.
Privacy Controls: Manage who sees your content.
Web Admin:
The web-based admin panel enables administrators to efficiently manage the platform and ensure a secure, seamless user experience. Key features include user account management, post moderation, trip registrations, and handling flagged content. Admins can approve registrations, verify accounts, and resolve queries. Advanced analytics provide insights into app performance, user engagement, and content trends, supporting data-driven decisions.
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